Sikh Featured in Kenneth Cole Ad Campaign
Author: ssingh29 Jan
The picture says it all. An excerpt from Amandeep Singh of the Sikh Coalition:
This world-wide ad campaign is for Kenneth Cole’s 20th anniversary, and the focus is on the fact that “we all walk in different shoes.” Kenneth Cole has a long history of supporting socially conscious initiatives, including the AWEARNESS campaign focused on AIDS and homelessness. Along with Sonny [Singh], the other “models” were selected for the adversity that they face in their day to day life (e.g., two Muslim sisters who escaped Taliban Afghanistan, a blond model who is HIV-positive, etc.). They will be launching a website in the coming weeks that features a video interview with each model, along with their story. This will obviously bring tremendous visibility to our community and hopefully move us closer to breaking the stereotypes we work so hard every day to counter. The attached pictures are of a 20-foot board outside the Kenneth Cole store in Rockefeller Center (49th and 5th). Similar posters and billboards should be popping up in the coming months. Pretty damn cool!
It’s also worth noting that Sonny is not a model by profession, but an attorney and entrepreneur. We’ll be looking forward to the website and congrats again to Sonny and Kenneth Cole for proving, once again, that Sikhs are stylin’ cool.
9 Responses for "Sikh Featured in Kenneth Cole Ad Campaign"
Way to go Sony. To kenneth Cole I will go out tommorow and buy a pair of Kenneth
Cole shoes.
AWESOME!!!!!
Hey Sunny!
Kudos! There’s need for young Sikh ‘role models’ in USA, like you Sunny, especially in sports at all levels, college & professional in their proud Sikh head garb. The same applies in performing arts, music, business world & sports like cricketers in Indian & England teams.
CHRDI KALAA!
pal aka payndoo
Sikh? This guy has a trimmed beard and his eyebrows are done. That’s wonderful that he’s wearing a turban but a real Sikh he is not. Why not just have a regular model pose on this ad and put a turban on him?
Way to go Kenneth Cole…this wannabe Sikh will be what GurSikh kids will be looking up to. Just like girls loading on make up and trying to be skinnier than a skeleton, our GurSikh kids will now follow in this guy’s footsteps and do wax their eyebrows, trim their beards and become non-Sikhs.
The real message this sends: It’s okay to wear a turban and keep a beard in the professional world as long as you keep your face trimmed and clean looking (no ‘unwanted’ extra hair). Coworkers have made the comment to me before…why not tie up your beard. Well, Guru Gobind Singh Ji made Khalsa in his image and that’s a Sikh.
Why not have a clean shaven white guy wearing a towel on his like a turban and we can make him the new role model?
Look up the meaning of Sikh before making this guy a role model for Sikhs.
This is addressed to the guy who had the rude comment. Go look in the mirror you dont get it! I think you need to look inside my friend and because you are forgetting the words of the teachers. I believe it is judgmental people like you who give us a bad rap. This man shows me he has courage you show me fear. I think you need to read the Guru Granth Sahib again and truely open your mind and spirit to the teachings!
[...] and it looks like Mehfil Magazine is catching up. Parminder Singh is on the cover, flanked by Sonny Singh and some other Sikhs that I haven’t heard of until now, like Jatinder Singh, the guy that [...]
i dont think this guy trimms . so.. ur comments are moot
who cares if he trims or does his eyebrows you idiot……at least some sardar is telling people its ok to wear a pag…..thers barely any sardars left in the bay area all the young boys around 18 to like 25 are monas everywhere u go even though their are many sikhs here so stop trippin and appreciate what sonny is doing. for once can punjabi sikhs stop complaining about everything.
at least he is wearing a pagh for that guy complaining……its true their are barely any more sardars…..even all the sikh youth in india are cutting their hair so stop trippin…..sonny is doin a great thing.
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