This world-wide ad campaign is for Kenneth Cole’s 20th anniversary, and the focus is on the fact that “we all walk in different shoes.” Kenneth Cole has a long history of supporting socially conscious initiatives, including the AWEARNESS campaign focused on AIDS and homelessness. Along with Sonny [Singh], the other “models” were selected for the adversity that they face in their day to day life (e.g., two Muslim sisters who escaped Taliban Afghanistan, a blond model who is HIV-positive, etc.). They will be launching a website in the coming weeks that features a video interview with each model, along with their story. This will obviously bring tremendous visibility to our community and hopefully move us closer to breaking the stereotypes we work so hard every day to counter. The attached pictures are of a 20-foot board outside the Kenneth Cole store in Rockefeller Center (49th and 5th). Similar posters and billboards should be popping up in the coming months. Pretty damn cool!
It’s also worth noting that Sonny is not a model by profession, but an attorney and entrepreneur. We’ll be looking forward to the website and congrats again to Sonny and Kenneth Cole for proving, once again, that Sikhs are stylin’ cool.